Tutti Frutti: Character Communication
Fazer Confectionery needed to update their communication to their new Tutti Frutti candies. Tony Agency's was given a brief to communicate the new vegan aspect of their products in form of Tutti Frutti characters.
We approached the design challenge by giving each character a personality to which in future can be used to reflect the Tutti Frutti story in other marketing efforts.
Client: Fazer Confectionery
Market: Finland & Sweden, retail
Scope: Illustration, Graphic design, Artwork
Tags: Kuvitus, Brändi kommunikaatio