TONY
Developing meaningful brands // Kehitettän merkityksellisiä brändejä
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TUTTI FRUTTI

Tutti Frutti: Character Communication

Fazer Confectionery needed to update their communication to their new Tutti Frutti candies. Tony Agency's was given a brief to communicate the new vegan aspect of their products in form of Tutti Frutti characters.

We approached the design challenge by giving each character a personality to which in future can be used to reflect the Tutti Frutti story in other marketing efforts.

Client: Fazer Confectionery

Market: Finland & Sweden, retail

Category: Confectionery

Scope: Illustration, Graphic design, Artwork

Tags: Kuvitus, Brändi kommunikaatio

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