TONY
Developing meaningful brands // Kehitettän merkityksellisiä brändejä

SERVICES

 
 
Synergy is the only way to create commercially successful design that resonates with consumers in today’s complex and competitive market
— Tony
 
 

OUR SERVICE

We focus on brands and retail consumer goods to work unified throughout all omnichannel environments. Our goal is to provide co-operated projects by working closely together with our clients to ensure the right design directions and decisions to have the biggest impact on sales.


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BRAND DESIGN & DEVELOPMENT

Tony Agency is specialised and known for developing brands that gets noticed and picked up by consumers.

We do everything from:

• PRODUCT CONCEPTS • CONCEPT DESIGN • PACKAGING & POS DESIGN • DESIGN CONSULTATION • PACKAGING COMMUNICATION • ILLUSTRATION • GRAPHIC DESIGN • TYPOGRAPHY• VISUAL IDENTITY • LOGO DESIGN • BRAND NAMING • DESIGN POSITIONING • BRAND STRATEGY • BRAND GUIDELINES • PRINT-READY FILES • PACKAGING SOURCING • MARKETING MATERIALS • CREATIVE/ART-DIRECTION •

The services are not placed as numerical or in order of importance, since all our projects are different and we know that each project has individual needs. All of the services above are available as our in-house services.


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PRODUCT PHOTOGRAPHY & IMAGE RETOUCH

We also provide professional studio photography. Nowadays the picture of brand products is more vital than ever before. As brand owners have to compete with online and offline media, the image can play a big role in sales and how consumers receive your brand and its story.

A great product photo can reflect the essence of your brand to your potential customers. Through this, you can grab your viewer’s attention and interest, and reveal the best qualities of your brand.

The service includes Product photography, Commercial Photography, and Retouch. Tony Agency oversees the direction of all photography, retouching, and outlining.


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PACKAGING DESIGN ANALYSING & IN-STORE CHECK’S

Packaging analysing is one of the most effective ways to understand your competitors packagings pros and cons. This is a way to identify positioning and all the key elements to focus on for the design stage.

Additionally, to really know what is happening on the shelves and retail spaces, we use our expertise in conducting In-store checks. Here we can identify which kind of packaging or design elements could work best to attract most of the shelf appeal. Notice that in our research we always try to find related insights to work as a real support for the design stage and not to state obvious and general findings.

The design research is also available as our in-house services, but in some more advanced cases we use outsourced addittional services.