Developing meaningful brands // Kehitettän merkityksellisiä brändejä



Tony Agency was tasked to design Fazer Remix new sub-brand called Hits. The projects challenge was to differentiate from the other Remix products and to bring alive the candy characters to work for marketing purposes.

We approached the design challenge by identifying distinctive brand colors and by developing characters with a goofy and personal appeal. All characters were also named to make them more approachable to the consumers.

Client: Fazer Confectionery

Market: Finland, retail

Category: Confectionery

Scope: Brand design, Graphic design, Artwork & Print Production

Tags: Pakkaussuunnittelu, Pakkaus design, Brändäys, Brändisuunnittelu, Kuvitus