BRINGING BACK Big Ben
Fazer needed an update their iconic licorice brand called Lontoo Rae to stay relevant to consumers. We wanted to bring back the brand's old visual element that had been left out years ago. Big Ben was set as the main focal point and visual communication. The final design was also carried out by updating the logo and colors to be more contemporary and deliver shelf-appeal.
Client: Fazer Confectionery
Market: Finland, retail and travel
Scope: Brand renewal, Graphic design, Artwork & Print Production
Tags: Pakkaussuunnittelu, Pakkaus design, Brändäys, Brändisuunnittelu, Logosuunnittelu