Developing meaningful brands // Kehitettän merkityksellisiä brändejä


A desirable ice-cream

Ingman Creamy needed to evolve to stay appealing to their existing and new consumers. This meant communicating premium quality and elevating their ice-cream flavors. We developed the new design by highlighting Ingman's new logo to communicate a desirable ice-cream experience. Additionally, we uplifted the flavors to be more recognizable and appealing.

Client: Unilever Finland

Market: Finland, retail

Category: Dairy

Scope: Brand renewal, Graphic design, Artwork

Collaboration: N2

Tags: Pakkaussuunnittelu, Pakkaus design, Brändäys, Brändisuunnittelu, Logosuunnittelu