Communicating local barley
Lapin Kulta was launching a new beer that was to be locally produced from Finnish barley. We identified a strategic opportunity for Lapin Kulta to own a language of Finnish harsh nature and the heritage of beer making. The Final design idea came from looking at pictures of barley fields in different seasons. The pilsner represents the season when barleys are reaped and the dark lager represents the season of sowing the fields.
Client: Hartwall Oy
Market: Finland, retail
Category: Brewery/ Alcohol
Scope: Brand designl, Visual ID, Graphic design, Artwork & Advertising
Additional designer: Kimmo Korhonen (https://kimmo.format.com)
Tags: Pakkaussuunnittelu, Pakkaus design, Brändäys, Brändisuunnittelu, Logosuunnittelu