Tony Agency was tasked to renew Fazers Aarrearkku(treasure-chest) brand. This projects challenge was to keep the design recognizable for the old consumers, hence renew it to appeal to new consumers.
We approached the design challenge by identifying the key elements of the old brand and to find a design-route that would make the treasure story come more alive.
We also designed five new candy-forms like jewels, coins, and a “treasure-key” to work better for the brand story.
Client: Fazer Confectionery
Market: Finland, retail
Scope: Brand design, Graphic design, Artwork & Print Production, Confectionery Design
Tags: Pakkaussuunnittelu, Pakkaus design, Brändäys, Brändisuunnittelu, Logosuunnittelu